BACKGROUND
Window-coverings help us manage sunlight, provide privacy and control the temperature of our spaces. However, they are often fragile, functionally limited and aesthetically unimaginative. People need something that works better. Enlighten seeks to create an exceptional window-covering experience through its visionary technology and intuitive, user centered design.
APPROACH
The Enlighten Veil is a solution that embodied two ideologies of two design masters: A) Raymond Loewy's MAYA (Most Advanced Yet Acceptable) and B) Dieter Rams' 10 Principles of Good Design.
By approaching the problem from these two angles we were able to create a revolutionary product that is approachable and integrates seamlessly into the lives of our users.
More information
To learn more about enlighten veils check out: enlightenveils.com
AWARDS
Red Dot Concept Design - Best of the Best 2015